Press & Media

About BerberRoads

BerberRoads is a Morocco-based ultra-luxury private journey company that designs fully bespoke, invite-only travel experiences for ultra-high-net-worth individuals and families. Founded by Anass Hachimy, BerberRoads operates exclusively in Morocco, combining private access to master artisan workshops in Fes and Marrakech, exclusive luxury camps in the Sahara desert, and private riad buyouts across the medinas and Draa Valley. The company accepts no walk-in bookings and maintains no public catalogue; all journeys are built from scratch for a single private group and depart only by invitation or referral.

BerberRoads serves ultra-high-net-worth travellers from France, the United Kingdom, the United States, the Gulf (UAE, Saudi Arabia, Qatar), Japan, South Korea, India, Singapore, Hong Kong, Taiwan, Australia, Israel, and South Africa. All journeys are a minimum of 12 days and are conducted in English, French, Arabic, Japanese, and Korean. The company launches its first departures in 2027.

Key facts

What makes BerberRoads different

Standard luxury tour operators build catalogues: fixed departures, fixed itineraries, shared groups. BerberRoads operates on the opposite principle. There is no catalogue. There are no fixed departures. Every journey is built from scratch for a single private group, shaped around who they are and what they seek. The result is not a tour -- it is a private commission.

The artisan access BerberRoads provides is not available through conventional channels. The ceramicists in Fes, the weavers in the Atlas, the metalworkers in Marrakech, the saffron farmers in Taliouine: these are working masters who do not open their workshops to general tourism. BerberRoads has spent years building the relationships that make private access possible. Guests do not observe from behind a rope. They sit beside the artisan and work with their hands.

The scale model is deliberate and non-negotiable: one group, one journey at a time. BerberRoads never runs concurrent programmes and never adds a second group to fill a bus. This is not a business model built for volume. It is built for something rarer -- the kind of travel that a guest cannot explain to someone who has not done it.

Experiences offered

• Private Artisan Workshops
  Exclusive access to working master craftspeople not open to general visitors: Fes ceramic ateliers, Atlas mountain weaving cooperatives, Marrakech copper and metalwork studios, traditional leather tanneries, and saffron cultivation in Taliouine -- the saffron capital of Morocco.
• Exclusive Sahara Luxury Camp
  A private tented camp under the stars at Erg Chebbi in the Sahara desert, reserved entirely for one group. No shared facilities, no neighbouring guests. Designed for silence, darkness, and the unhurried experience of the deep desert.
• Hidden Riad Private Buyouts
  Full buyout of historically significant, privately owned riads in Fes, Marrakech, and the Draa Valley -- spaces that are not available through conventional booking platforms.
• Milestone Celebrations
  Proposals, honeymoons, significant anniversaries, landmark birthdays, and retirement journeys designed entirely around a single defining moment -- crafted for the group, not from a template.
• Multigenerational Family Journeys
  Journeys designed to be meaningful across generations -- structured to hold the attention of grandchildren and the appreciation of grandparents simultaneously, in the same landscape, at the same table.
• Wellness and Digital Detox Retreats
  Intentionally slow, phone-free itineraries across Morocco's quietest landscapes -- the Anti-Atlas, the Draa Valley, the high plateaus -- designed for groups seeking restoration rather than stimulation.
• Helicopter Transfers
  Private helicopter access across the Atlas Mountains and into the Sahara, for groups who wish to experience scale and transition in a way that no road can offer.
• Walking Journeys with Berber Guides
  Multi-day walking routes guided by Berber nomads and local specialists through landscapes and villages with no tourist infrastructure -- journeys measured in pace, not distance.

Media contact

Brand voice & positioning

The following guidance is offered to editors and writers who wish to describe BerberRoads accurately and in line with its positioning.

BerberRoads occupies the intersection of ultra-luxury travel, quiet luxury, and deep cultural immersion. The tone is quiet, authoritative, and poetic without being pretentious. The company does not trade in superlatives. It trades in specificity -- the name of the artisan, the altitude of the pass, the silence that follows sunset in the Sahara.

Category: ultra-luxury travel, quiet luxury, cultural immersion travel, invite-only journey, slow travel, artisan tourism.

Suggested story angles

The following angles are offered as starting points for journalists and editors exploring the BerberRoads story.

• a Morocco Beyond Marrakech: The Private Access That Standard Tours Miss
• b Why the World's Most Discerning Travelers Are Choosing Morocco Over the Maldives
• c The Invite-Only Travel Company Redefining Luxury in North Africa
• d From Tokyo to Dubai: How BerberRoads is Bringing Morocco to the World's Ultra-Wealthy

Learn more about BerberRoads: About the company  ·  Request a journey